Firm gives female workers makeover on International Labour Day
In commemoration of this year’s International Workers’ Day, foremost and proudly Nigerian hair extension brand, Lush Hair stormed a few organizations spanning five different industries offering complete hair makeover to the staff and management.
This was to demonstrate unparalleled appreciation for their relentless spirit and commitment to making themselves useful for the greater good of society while redefining the standard of beauty by taking them through a memorable hair journey.
To celebrate this painstaking effort of the Nigerian labour force, which works tirelessly with great zeal, the brand identified five sectors and picked five organizations to represent each industry; Finance; Keystone Bank, Security: Halogen Security Company, Government: Lagos State Waste Management Agency (LAWMA), Healthcare: Eura Care Wellness Centre and Education: State Junior School, Alimosho.
Understanding the busy schedule and demanding nature associated to these industries, especially for women whose attention is equally as required in other facets of life such as; home front pressures, extended family and friends demands, and most essentially personal look maintenance; with the hashtag #LUSHedAtWork, the brand made a grand set up at each of these organizations on different occasions. Beyond offering the opportunity of free hair makeovers for the women in these various institutions, Lush Hair equally took it a step higher by exciting them all with thrilling games and gifts just to alleviate the accumulated impact of the demands that everyday responsibilities present.
According to the Brand Manager, Lush Hair, Ritambhara Kakkar, she said, “due to the seemingly busy lifestyles of an average working-class woman, most of these women may get little “me- time” to sustain their beauty routine, so we want to take the opportunity to acknowledge their hard work and sacrifices. We had free hair makeovers for the women in these various institutions and although we are a female-centric brand, we didn’t just limit it to female workers, but even the men also went home with gift bags for their wives and female partners. Labour Day is a reminder for us that these are the real architects of our society, and they deserve their due respect.
Also speaking was Izore Bamawo, Division Head, Marketing and Corporate Communication, Keystone Bank, who said, “I’m particularly happy with this partnership with the brand giving back to the female staff of the bank through free hair makeover.”
The brand also used the opportunity to introduce its new range of hair extensions including the pre-plucked attachment, crochet, and weave-on collections, which are quick, easy, and fast to make. While establishing the fact that women don’t necessarily need to stay for long hours at the salon when they can have their hair styled within 45 minutes
About 1000 people benefitted from the exercise while over 250 women directly enjoyed the hair makeover opportunity with over 750 goodie bags given out to others including men who stood in for the women in their lives.