Grand Oak honours distributors, consolidates sales strategies

Leading marketer and exporter of alcoholic and non-alcoholic beverages, Grand Oak Limited, recently treated key stakeholders and distributors to a full day of fun, capacity development and team bonding, at its annual distributors conference, held at the Lagos Marriott Hotel, Ikeja.

The yearly conference, which brought together distributors from across different regions in the country, was part of activities to appreciate distributors for their cooperation and contribution to the successes witnessed in the previous financial year, as well as engage on new sales objectives and activities planned for the year, while reiterating its commitment to delivering products of the highest quality. 

In his welcome address, the Group Executive Director, Adekunle Rosiji, recognised the support of the GOL distributors, as well as the sales and marketing team of the company.
 
“Our distributors have been instrumental to our success as a company. This event is always an opportunity to celebrate loyalty, tenacity, and resilience. Most importantly, it allows us to share knowledge about the market and navigate its challenges, as we reveal plans for the realisation of our collective objectives. Upon the conclusion of this conference, I am confident that our team and partners would work progressively to deliver a successful financial year.”

Unveiling the theme of the 2022 conference tagged, Be the Grand Oak, the Executive Director, Operations and Finance, Mr. Wale Majolagbe called on distributors to embody the attributes of the brand in their respective businesses, which will guarantee business longevity and continuity. 

“Just like the Oak tree has inspired and governed our operations since founding, it is our hope that our distributors will aspire to these same ideals across their respective businesses. This is sure to guarantee, not just success, but continuity, expansion and longevity. We are happy to have achieved our goals with them so far; we can only hope for more cooperation. The joy for us is growing together and expanding revenue opportunities for both parties. 2022 will definitely be a defining year for all.”

Director of Marketing and Innovation, Obi Ike described the relationship between the company and distributors as friendly and mutually beneficial. “Our distributors are the best. We meet with them, talk to them, and listen to them about our business and insights for growth. Through these discussions, we build trust in Grand Oak Limited; ensure our distributors can achieve greater sales results; and establish lifelong partnerships.” 

At this year’s conference, key activities included a review of the past year, a grand unveil of the award categories for 2021 performance, recognition of key performers from the previous year, by region, knowledge-sharing sessions, feedback sessions and a host of other brand-focused activities.

A key distributor, Chief Mrs Morenike A. Williams of Mokeb Ventures, Lagos, said, “Grand Oak Limited is a company that has existed for a long time, and this makes it a trusted brand for all our customers. I will continue to do business with the company because they support me and others like me in numerous ways.”

The conference ended with a gala and awards night where top regional distributors who contributed to sales success for the year were recognised and rewarded.

National Sales Manager, Mr. Olubusuyi Olofin, said, “We owe a lot to our regional distributors who have been strong pillars of support, complementing our sales efforts. During the pandemic, the industry was tested. Our distributors stayed strong, giving us more reason to keep at what we do – pouring brilliant African spirits into the world. They continued to promote the brand organically and broaden penetration of our products in their various regions. We are glad we can bring them together under such a blissful and relaxing atmosphere to celebrate them. We will continue to work with our distributors to achieve their goals alongside our company’s objectives. We look forward to rolling out these plans in the nearest future with their continued cooperation.”