‘Helping youths actualise dreams key to national devt’

Nigeria can be placed on the world map if young Nigerians are supported to actualise their lofty, global dreams.

The Senior Brand Manager, Flavoured Portfolio, Nigerian Breweries Plc, Onyebuchi Allanah, stated this at an event where five young Nigerians were selected to experience one of the world’s most iconic party destinations, the Elrow Festival, in Ibiza, courtesy of Desperados, Nigeria’s flavoured beer.

According to a statement released yesterday by Desperados, five beneficiaries or winners were announced on Saturday during a high-energy edition of Element House, the electronic dance music series that has become a staple for Gen Z party lovers, held at the Livespot Entertarium in Lekki, Lagos.

The five winners, it stated, would travel to Spain for the world-renowned Elrow Festival.

“Elrow is a global entertainment and festival brand known for its immersive, thematic, and highly theatrical parties. It has become a global benchmark for nightlife and creative expression. This year, thanks to Desperados, consumers will be right at the heart of the action,” the statement explained.

On the event that threw up the winners, the statement reads: “The Element House event drew an exciting mix of influencers, creatives, and EDM lovers, all immersed in a sensory experience of bold lights, immersive visuals, and high-tempo beats,” saying it highlighted the brand’s DNA of boldness and boundary-pushing energy.

Join Our Channels