Luqman Abass speaks on building markets that reach patients

“Every decision must move a real patient closer to the right medicine at the right time,” says Luqman Abass. The pharmacist and business leader blends clinical credibility with market design to expand access to cardiovascular and endocrinology therapies where they’re needed most. Luqman Abass begins with evidence and segmentation, then builds value stories clinicians trust and patients can afford. “If the science isn’t usable at the clinic counter, it won’t change outcomes,” Luqman Abass says.

Training and data discipline are his levers. Luqman Abass invests in field-force curricula that translate complex trial data into clear counseling, while enforcing CRM practices that track what matters—education gaps, authorization hurdles, and patient-support needs. “Data should tell us who needs what—next week, not last quarter,” he says. With crisp KPIs, Luqman Abass aligns education, access programs, and distribution so prescribing is timely and confident. “When pull-through is ethical and informed, adherence stops being luck and starts being a habit,” he adds.

At the last mile, Luqman Abass designs pharmacy-led campaigns that lift health literacy, vaccination, and screening. The result is a steadier demand signal, fewer stockouts, and faster feedback into portfolio and supply-chain planning. “Markets don’t grow by chance—they grow by design that respects patients, pays attention to data, and keeps the shelves ready,” Luqman Abass says.

The approach is replicable: define the segment, train the team, activate community channels, measure relentlessly, and course-correct in real time. For systems under cost pressure and patients navigating complex conditions, Luqman Abass argues that disciplined execution is the difference between intent and impact. “Access improves when evidence, empathy, and operations meet,” he says. “That’s how we turn science into timely treatment.

 

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