All eyes will be on Lagos on September 13, 2025, as Misty Glam Company hosts the Grand Finale of Nigeria’s first Albinism Advocacy Pageant, an event that blends glamour with social change to spotlight the voices, leadership, and talents of women with albinism.

Speaking ahead of the event, Owolabi in a statement, described the initiative as a bold step toward redefining how society perceives persons with albinism.

“This pageant is advocacy in high definition. Every contestant is trained to be an ambassador, learning public speaking, personal branding, leadership, and the confidence to own spaces that were never built for them. We combine the sparkle of pageantry with the seriousness of social change, because visibility without empowerment is just decoration,” she said.

The Albinism Advocacy Pageant was launched in February 2025 as a platform for women between the ages of 18 and 50 to share their stories, build their voices, and challenge societal stereotypes. Over the past months, finalists have undergone leadership training, media coaching, styling workshops, and confidence-building sessions, preparing them not just for the stage but for roles as advocates and leaders.

The advocacy journey began earlier with storytelling. On International Albinism Awareness Day, Misty Glam Company released a documentary highlighting the lives, struggles, and brilliance of persons with albinism across Nigeria marking the first step in declaring that they deserve to be seen.

On the night of the finale, contestants will showcase their talents, advocacy pitches, and visions for the future, while affirming that persons with albinism deserve equal visibility in fashion, media, workplaces, and beyond. But for Owolabi, the crown is just the beginning.

“The goal? To challenge what society thinks persons with albinism can do, and to replace limitation with limitless possibility. The crown is just the beginning, our queens go on to run advocacy campaigns, lead projects in their communities, and become role models for young people who’ve never seen themselves reflected on a big stage,” she explained.

Beyond albinism advocacy, the firm plans to expand its efforts to other marginalized groups. Owolabi emphasized the importance of inclusive representation in all spaces.

“We do this so a little girl with albinism or any young person from a marginalized group watching from home can know: Your dreams are valid. Your identity is not a limit. You belong on every stage you dare to step on,” she said.

She also extended a call to brands, organizations, and individuals to partner with Misty Glam Company. “We know that change is a collective effort, and it thrives on collaboration.

“Sponsorships and strategic partnerships don’t just fund an event, they invest in a generation of leaders, amplify untold stories, and align your brand with a movement that’s changing lives. Together, we can take this platform beyond the stage and into schools, communities, and industries that need to see representation in action.”