Africa’s spend management platform, Flex Finance, has announced the appointment of Nelly Agbogu, widely known as NaijaBrandChick (NBC), as its official brand ambassador.

The signing ceremony took place recently at the Flex Finance office in Surulere, Lagos, marking a significant milestone in the partnership between Flex Finance and NBC. The agreement is expected to unlock new opportunities and strengthen Flex Finance’s presence in Nigeria’s evolving tech and business landscape.

Through the NaijaBrandChick platform, Agbogu has built a dynamic community of vendors, creators, and SME owners, empowering thousands through her renowned NBC Trade Fairs, held across Lagos, Abuja, Port Harcourt, Houston, New York, and London.

Her influence extends beyond entrepreneurship, as she currently serves as Director of Entrepreneurship and New Media at the Nigeria Association of Small Scale Industrialists (NASSI), supporting initiatives that advance Nigerian enterprise.

She is also a member of the Advisory Board of the Africa Retail Academy at Lagos Business School, contributing to the development of future-forward retail and entrepreneurship education.

This partnership brings together two influential forces aligned in purpose—NaijaBrandChick, with a strong local presence and international reach, and Flex Finance, which delivers world-class tools that help African businesses simplify spend management and operate with 100 per cent control and efficiency.

“Agbogu embodies the kind of intentionality, resilience, and bold vision that Flex Finance was created to champion,” said Chief Marketing Officer at Flex Finance, Omoyeni Olulana.