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Operators urged to restructure businesses, leverage growth opportunities


Nigerian business operators have been urged to restructure their businesses in the right direction to leverage opportunities and grow their businesses.

The President, Choice International Group, Diana Chen, at the unveiling of the Gree and Lontor Franchise Retail Brands Shops in Nigeria, noted that with the devastating effect of the Covid-19 crisis on businesses, operators should ensure that they reposition their businesses. They should also be ready to take opportunities that help them fast track their recovery level and expand their business activities.

She said: “Nigerian business environment is tougher than ever before and you can feel you almost lose your energy but you should be ready, in case there is an opportunity to recover, you should be the one because you are able to see in the right direction.


“Now everybody is afraid to expand their businesses. We believe that if you have what the market needs, customers would surely come. I believe that with what businesses experience this year, the government would help them to grow.

“Government is already doing a lot in that regard, the only action that remains is to ensure that they make policies that would move businesses to a brighter future.”

She said the company is offering investors 35 per cent annual returns on investment (RoI) on its Gree and Lontor franchise retail stores in Nigeria by providing investment opportunities that would enable Nigerians to own six regional logistics centres or the home appliances brand shops in viable locations across states in the country.

“The Choice International Group (CIG) has built these brands into a world-class electronic retail chain in Nigeria opening no less than 20 brand shops in Lagos and Ibadan over the last 18 months. With over 100 unique products on display, the Gree & Lontor Retail Brand shops have recorded remarkable turnover and profitability over the past year.


“From the sales performance of our existing stores, Gree & Lontor is one of the most profitable businesses in Nigeria with yields of an average return on investment of 50 per cent and above per annum.”

She said with a variety of high-quality affordable products and industrial electrical appliances, sales would continue to grow geometrically.

“The investors are guaranteed to earn 25-35% trade margins on the over 100 unique products to cover cost of store rental, staff salary, electricity and logistics as well as earn significant net profit.

“The RoI on each of these models is guaranteed at 35% and above per annum. Our ambition is to roll out 250 stores in Nigeria in the short-term and provide a consumer experience that has never been seen in these climes,” she added.


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