Paris Saint-Germain, SoKlin unveil West Africa regional partnership
Paris Saint-Germain (PSG) and SoKlin yesterday unveiled an exclusive regional three years partnership in West Africa, for Nigeria, Ghana, Senegal, Ivory Coast and Mali.
PSG, an European club, which is expanding across Africa, enjoys immense popularity in the region for its leading performance; boasting more than 21 million African fans on social media which represent 13 per cent of its overall community, including two million in Nigeria, 853,000 in the Ivory Coast and 800,000 in Senegal.
In the statement by SoKlin, the partnership will include joint campaigns and activities that will provide consumers and supporters of the Club the opportunity to indulge their passion for the Club in their everyday lives, together with the detergent brand.
It is expected to further forge bonding and boost engagement with consumers for both the SoKlin® and PSG brands.
“It is a real pleasure for me to come back to my home country to announce the collaboration between my beloved club, PSG and the SoKlin brand, for this regional partnership in West Africa,” said Jay-Jay Okocha, a former Paris Saint-Germain player. “Paris Saint-Germain is very popular in this region, especially in Nigeria. I hope this partnership will further strengthen the bond between Paris Saint-Germain and its Nigerian fans.”