SO&U wins big at Lagos Advertising Ideas Festival awards

One of Nigeria’ creative agencies, SO&U Limited, grabbed 23 awards in various categories at the recent Lagos Advertising and Ideas Festival (LAIF) awards.

The 28-year-old agency has continued to produce compelling creative ideas every, which saw it go home with four golds, 11 silvers and eight bronzes to reinforce its position as an ideas powerhouse fueled by innovation, creativity and excellence.

From its Mother’s Day Reset advert in March, which was arguably one of the most successful and self-sustaining campaigns ever in Nigeria, based on its organic viral growth, the agency continues to prove that it remains a key player in the industry.

Its rich pedigree in spearheading award-winning campaigns for some of the country’s most innovative financial institutions, such as Guaranty Trust Bank (from inception) for over 15 years and later Access Bank for 16 years till date.

Also worthy of note is the firm’s works in the telecommunications sector for MTN and more recently Globacom, in the last five years.

Its Executive Director, Brand management, Biodun Adefila, expressed delight at the impressive haul of awards, noting that the LAIF awards was a reward for SO&U’s philosophy of “Nothing is Impossible” and a deeply rooted culture of enthusiasm and passion to consistently create uniquely compelling campaigns.

Creative Director, Anthony Ekun, commended the team’s creative skills and quest for excellence, which informed creative innovations and ideas.

Aside the strong creative pedigree that it is known for, SO&U prides itself as a strategy-infused creative hot shop”.