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Three Crowns ‘Jara’ campaign to run in 7 states, elevates care for mums


Three Crowns has announced the start of ‘Jara’ campaign to deliver more value to consumers, especially mums who have done well by their families in the face of COVID-19 challenges.

The ‘Jara’ campaign will run simultaneously across all trade channels including the open retail market and neighborhood stores in Lagos, Abuja, Ibadan, Ilorin, Aba, Benin and Enugu till October 2020.

To participate in the campaign, shoppers are required to buy a selection of the Three Crowns product range including the refill pouch, big family pack refill pouch and evaporated milk in cans to win gifts.


Explaining the purpose of the campaign, the Marketing Manager, Three Crowns, Omolara Banjoko said that the brand aims at ensuring mothers in particular and other consumers of Three Crowns milk get more value for their purchase.

“‘Jara’ is our ‘Thank you’ from Three Crowns to all purchasing mums for all they do for their families, especially in these uncertain times, which have impacted the spending power of many families to provide adequate nutrition. If a consumer buys products within the refill pouch, big family pack refill pouch and evaporated milk in cans range, they would instantly receive gifts and extra milk at no extra cost,” Banjoko said.

Banjoko further added that the brand ambassadors would be stationed at retail stores to reward shoppers that buy within the specified assortments.

She added that the digital savvy Three Crowns fans are also not left out, as the ‘Jara’ campaign includes product puzzles for Three Crowns evaporated and powdered milk, cooking sessions and an exciting family dance series.

Giving more details, the Brand Manager, Three Crowns, Chioma Otisi-Igwe, said that each activity would be posted on the brand’s social media stories.

“We encourage people to participate with their friends and family members to win exciting prizes which include product freebies and shopping vouchers,” she said.

She explained: “During the campaign, there will be an Instagram live cooking session as an opportunity for mums and their families to prepare healthy breakfasts with chefs. Entries will be judged based on creativity and meal presentation, and rewarded with shopping vouchers and other exciting gifts.


“In September, there will be a digital Family Dance Off during which a choreographed dance in traditional attire will be created and posted. Consumers will then be asked to recreate the video showing their mums and family members representing their tribe.

“Posted and properly tagged videos will be collated and judged to reveal the top five entries; which will be selected and posted on the brand’s page for followers to pick the top three winning families. Entries will be judged according to the synergy and creativity in each dance routine created. Freebies and shopping vouchers are guaranteed.

Appraising the entire campaign, Banjoko disclosed, “Through this campaign, we will be highlighting and elevating how Three Crowns cares for the heart and in particular, mums’ hearts as Three Crowns milk continues to inspire and engender different things a healthy heart can do.”


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