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Three lucky consumers emerge Mercedes Benz winners in Budweiser Smooth Kick-off promo


Premium Lager and official sponsor of the English Premier League and Spanish La Liga, Budweiser has rewarded three lucky consumers with new luxurious Mercedes Benz each in its Smooth Kick-off Campaign.

Budweiser is one of the leading products of International Breweries Plc, a proud part of AB InBev, the world’s largest brewers with over 400 beer brands.

The car presentation ceremony that spanned two days and held in Lagos was attended by Budweiser Brand Ambassador, Ebuka Obi-Uchendu, pressmen, and well wishers.


The marketing team presented the car keys to Oluwadamilola Oyeleke on the first day while Marketing Director, IB; Tolulope Adedeji presented the keys to the cars to Udochukwu Osuagwu and Emmanuel Effiong on the second day.

Adedeji noted that the promo, which commenced in November 2020, has culminated in the emergence of the winners, as promised by Budweiser.

Osuagwu, who got the news that he had won one of the Mercedes Benz cars via a phone call from Ebuka, described the news as one of the best he’s ever received. The self-professed lover of Budweiser thanked the Budweiser team and International Breweries Plc for their generosity.

Effiong and Oyeleke also expressed their delight at being named winners of the luxury car, lauding Budweiser for being a brand that always exudes class in everything it does, while Oyeleke said Budweiser lived up to its name as “The King of Beers”.


Speaking at the car presentation, Marketing Manager, Budweiser, Olajumoke Okikiolu stated that the promo also recorded many winners of the recently released, ultra-sophisticated PlayStation 5 Console, which boasts of features such as the ultra-high-speed SSD, deeper immersion with support for haptic feedback, adaptive triggers, and 3D audios as well as Budweiser Football Jerseys autographed by the legendary, Lionel Messi.

“Aside from the luxury cars, we gave out football-related gifts because we know how much our consumers love football. And as one of the winners affirmed, Budweiser is the King of Beers, and that’s why the brand does not do half measures. We go all out to put a smile on the faces of our loyal consumers because they deserve it and we will not rest on our oars to keep being the premium, dependable brand they have come to know and love,” Okikiolu said.

The Budweiser Smooth Kick-off Campaign commenced in November 2020 and despite the challenges encountered due to COVID-19, the brand fulfilled its promise to reward consumers in a manner befitting of kings.


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