Founder of Well Fedng, Adaora Godrick, has announced plans to expand the wellness-focused food brand into a comprehensive ecosystem that includes education and other dimensions of well-being.
Speaking during a media engagement held in conjunction with her birthday, Godrick said the vision for Well Fedng extends beyond food into experiences, access, and wellness education, particularly targeting schools, corporate environments, and underserved communities.
“I see Well Fedng evolving into a full wellness ecosystem – not just food, but education, experiences and access,” she said. “We want to expand our reach, especially into schools, corporate spaces and underserved communities.”
According to her, the goal is to make healthy eating more practical, inclusive, and enjoyable for Nigerians across all social backgrounds.
Godrick, a wellness advocate, emphasized that healthy eating should not be viewed as restrictive or complicated. “In today’s fast-paced world, it’s about making realistic choices—choosing whole foods more often, being mindful of portions, and paying attention to how food makes you feel. It’s not about guilt or rules; it’s about nourishment that supports your daily life,” she explained.
She encouraged consumers to view fruits and vegetables as essentials rather than side dishes, describing them as “nature’s multivitamins.”
“They are packed with fibre, antioxidants, water, and nutrients that help prevent disease, support digestion, and boost energy,” she said. “In Well Fedng’s meals, they’re never just garnish. Whether it’s a vibrant salad, a veggie-rich stew, or freshly made soups, I always aim to make them taste just as exciting as they are nourishing.”
Godrick also shared suggestions for gradually increasing fruit and vegetable intake. “Start small and stay consistent,” she said. “Add leafy greens to your morning eggs, snack on fruits between meals, blend vegetables into jollof rice or soups, and keep chopped fruits visible in your fridge. It’s the little swaps that add up.”
Addressing concerns about affordability, she challenged the perception that healthy food is either foreign or expensive. “A big myth is that healthy food is bland, foreign, or for the wealthy,” she noted. “Another is that you have to cut out entire food groups. At Well Fedng, we show that you can enjoy rich, delicious, familiar Nigerian meals in a more balanced way—using quality ingredients, better cooking methods and substitutions.”
She concluded by reiterating that healthy eating can be accessible and culturally rooted. “You don’t have to abandon your culture to eat well,” she said.
