‘Why agencies need to integrate digital, traditional media platforms’

The chief executive officer of Modion Communications, Odion Aleobua has stated that agencies that are able to provide integrated marketing communications with strong engagement tactics on the digital and traditional platforms would excel in 2017 despite the current economic realities. He also stressed that public relations’ agencies, which can craft compelling narratives for their clients and creatively use other platforms to amplify messages.

Aleobua made these declarations at the weekend during a chat with brand journalists in Ikeja, Lagos. The PR expert said despite the economic challenges in the past year, his company enjoyed some privileges, including developing brand identity for Lagos State Employment Trust Fund (LSETF), an initiative of Lagos State government established to provide institutional and financial support to Micro, Small and Media Enterprises (MSMEs), as a strategy to boost job-creation as well as train and seek employment opportunities for the unemployed in the state.

According to him, “We are proud that we have been able to work with leading brands and organisations such as Oando, Leadway Assurance among others.”

Aleobua’s many years experience in the oil and gas industry might have stand him in good stead to clinch clients in the sector.

The CEO is optimistic about the future of Modion communications, adding, “We envision an African dominance through superior, innovative, creative, cutting-edge communications solutions to individuals, small businesses, large corporates, industries and government agencies. We are confident that this is a destination we are capable of establishing our footprints.”

He believes that in 2017, Modion Communications is poised to play strongly in the digital and online media space as well as marketing communications deployments, noting,

“Market activations and stakeholder engagements will likely dominate our offerings during the year. We are also likely to expand our operations with strategic acquisitions. We are currently in talks with our partners in this regard.”

Despite the dominance of social media, Aleobua said the social media space was still grappling with the issues of credible information dissemination and the public is likely to rely on the traditional mainstream media for validation.