WuraFadaka, a leading Nigerian fashion brand, said it is redefining the African fashion landscape by seamlessly blending traditional attires with modern styles, something they call the AfroCentric of fashion.

WuraFadaka founders, Adedamola Tijesuni Simire and Tijesuni Omotoyosi Simire, said the approach has resulted in the creation of stunning, one-of-a-kind pieces that showcase the richness of African culture while appealing to the fashion-forward sensibilities of modern youth.

“Since it’s inception in November 2014, the brand has grown to become one of the popular household fashion names in the city of Illorin and beyond, including making deliveries outside Nigeria just within 1 year of being active, scaling over 100 employees nationwide,” the founders said.

“At the heart of WuraFadaka’s design philosophy is the fusion of traditional African materials the likes of Ankara, Adire, Kampala, Lace, Aso-Oke and more, with modern styles and silhouettes. This bold approach has given rise to breathtaking creations, including bespoke suits, Agbada, Senator, and Iro and Buba, that proudly celebrate African heritage while exuding contemporary chic.

“WuraFadaka is said to be a Yoruba term for Gold and Silver, which are symbols for Royalty. By bringing traditional African attires into the modern fashion mainstream, WuraFadaka is helping to promote cross-cultural understanding, appreciation, and exchange.”