The Nigeria Football Federation (NFF), yesterday, signed a pact with investment banking firm, GTI Asset Management and Trust Limited, to enhance management of the FA Cup.
The deal is expected to boost the commercial value of Nigeria’s oldest domestic club competition and ensure that it attracts the sponsorship of corporate Nigeria and multinationals.
GTI is currently the strategic partner on the Nigerian Premier Football League (NPFL), which it is helping the NFF to reposition for commercial success and enhanced professionalism.
Speaking at the deal signing ceremony in Abuja, yesterday, NFF President, Ibrahim Musa Gusau, commended the GTI Group for what they have achieved with the NPFL, adding that he expects the partnership to impact positively on the development of the FA Cup.
Also speaking at the event, NFF General Secretary, Dr Mohammed Sanusi, said, “the NFF is delighted about this partnership as we are keen to have the glory days of the Federation Cup back. This agreement has the potential to robustly improve the country’s Football Economy.”
Explaining why his firm took on the new responsibility, GTI’s GMD, Abubakar Lawal, affirmed that their expertise and experience will come handy to further improve the management of the FA Cup. He also assured stakeholders that beginning from the 2023/2024 edition the structure and prize money will be enhanced.
“We expect that between now and the first three years of this deal, the FA Cup would have been transformed to a very competitive tournament full of excitement and glamour. Therefore, we call on the investing public to find it worthy to invest in our football via The Nigeria Football Fund (TNFF),” he said.
