Nigerian Breweries Plc. is set to further excite its consumers tomorrow with the second edition of ‘Big Weekend Experience’, which will be hosted simultaneously across three cities – Onitsha, Warri, and Akure.
The event, an extraordinary fusion of beer and music, promises an exciting celebration of live musical performances and beer, featuring beer giant merchant top brands, and the opportunity to win fantastic prizes. It was unveiled last year September and October by the brewery giant as an entertaining platform to keep its consumers excited.
Expressing great enthusiasm for the event, the National Trade Marketing Manager at Nigerian Breweries Plc, Mfon Bassey, stated that attendees can look forward to sampling the full range of beer manufacturing giant’s portfolio, which includes the newest addition, the bold and exciting Legend Twist.
He said, “we’re tremendously excited to take our ‘Big Weekend Experience’ to the next level this year, starting with huge parties in three cities tomorrow – Easter Sunday. Onitsha, Warri, and Akure are in for unforgettable nights filled with a lineup of notable artiste, incredible music, and that signature Nigerian Breweries energy.
“The experience is our way of creating memorable experiences for our consumers and thanking them for their unwavering support and loyalty over the years. It’s more than just a party; it’s about celebrating the incredible consumers who have made our brands what they are today,” Bassey added.
Also speaking about the event, the Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc, Ita Bassey, stated that under the vibrant Nigerian night sky, some of the nation’s most electrifying music artistes will take the stage. He added that the show’s energy level will set hearts racing, and rhythms will be impossible to resist.
“The Big Weekend Experience is packed with non-stop entertainment, games, and surprises. It’s more than a party; it’s about creating memorable experiences for our customers. The Big Weekend is our way of thanking our loyal customers for their unwavering support over the years,” he said. The Easter activations mark the beginning of the Big Weekend Experience 2.0, which will continue across Nigeria in the upcoming weeks and months.
