It is no longer news or debatable in any form that Nigerian music, popularly called Afrobeats has secured its place as an item on the world’s menu of music. But since nothing truly lasts forever concerns have been expressed in different quarters as to the future of the genre.
But Nigerian Artiste Governor of Africa also known as Collins Oviawe thinks that the music is yet to hit its peak. The Playnation Richgang boss believes that with the number of Grammy nominations and features that the music has received, the future can only be brighter.
In a recent interview, the music guru of Edo descent expressed his optimism concerning the genre and future of African music at large.
“Based on music history and what happens in world pop culture, most things have their moment. It’s what we refer to as an era, or something had its “15-seconds of fame”. Nothing lasts forever in its original form, and it shouldn’t. Human life is ever-evolving, and it would be a pity if it did. Like the Christ Redeemer Statue is to Brazil, Afrobeats will always be synonymous with Africa. I hope that Afrobeats, in the future, gets coupled with how it affected Diaspora people and encouraged them to learn more about their ethnic backgrounds and visit the land. Afrobeat cannot die in its true form, it can only evolve.”
Afrobeats is rapidly gaining worldwide recognition and Governor of Africa is just all fired up about this, especially as he has worked with huge African artistes like Davido and Peruzzi.
“I think all Nigerian artists should understand that they are in demand now, so they have leverage. It is a business, and everyone isn’t as kind as you are. Some people are looking to get ahead or misuse you if you’ll let them. Don’t take the first opportunity that comes your way but if that first opportunity is the one you’ve been dreaming of as an artist, do your best to negotiate the best deals with an attorney, a lawyer or legal aide”
For those who enjoy African sounds, or who admire the African influence on music today, it is important to get familiar with GOVERNOR OF AFRICA (GOA).
He brings a renewed energy and a fresh set of eyes and ears to a space bursting with talent and creativity. The delicate arrangement of good artistry, talented creatives and the financial backing to give Africa’s young talent the head start they deserve brings to fruition something that the world is yet to see – that Africa is where it’s at.
