Fintech company PalmPay and gaming platform BetKing have announced a brand partnership to grow the responsible gaming industry in Nigeria.
The two brands are launching a collaborative “#PalmPayxBetKing Goals Galore” campaign to reward dedicated sports fans with exclusive discounts and promotions in the ongoing football season.
The joint promotion is set to run from March 13th to April 12, 2024.
During the campaign, users will enjoy a 10 per cent discount on BetKing deposits made through the PalmPay App. Fans will also be rewarded with one million Naira in cash prizes throughout the four-week campaign in competitions hosted on both brands’ social media pages.
Details on how to enter the competitions can be found by following the #PalmPayxBetKing hashtag on X, formerly Twitter.
Commenting on the partnership, the Managing Director of Bet King Nigeria, Gosse Ukanwoke, said the group is excited to venture into the collaborative initiative with PalmPay.
This partnership signifies a strategic alignment of our brands, leveraging our strengths to craft a distinctive and engaging experience for our diverse users.
Also speaking, the Manager Director of PalmPay, Chika Nwosu, noted “The collaboration embodies our commitment to providing value to Nigerian consumers and reinforces PalmPay’s dedication to enriching the lifestyle of our customers by providing them with a reliable payment platform that helps them save as they spend.
We are excited to reward our users and urge everyone to take advantage of this fantastic opportunity.”
Bet King is a leading sports betting and entertainment company that provides online services in Nigeria. The company offers a diverse range of services, including sports betting on various sports such as football, hockey, cricket, tennis, basketball, and more.
Additionally, Bet King provides cutting-edge virtual games, including the exclusive Kings’ League and Colour-Colour. Beyond its online offerings, Bet King extends agency opportunities, allowing individuals to become King Makers by signing up to deliver offline betting services to customers.
Positioned as a King Makers company, Bet King emerged through a strategic evolution, driven by the commitment to deliver enhanced value to its customers.
PalmPay is a leading Africa-focused fintech platform committed to driving economic empowerment in Africa. Through its reliable, user-friendly, and inclusive suite of financial services, PalmPay brings top-tier products into the pockets of everyday Nigerians. With this, we can drive financial inclusion.
PalmPay offers money transfers, bill payments, credit services, and savings on its app and via its mobile money agents. Since launching in Nigeria in 2019 under a Mobile Money Operator license, the platform has grown to over 30 million app users as part of its cashless payment ecosystem.
