Pestra, Bosch collaborate to meet market demand

Regional Sales Manager Video Systems & Solutions, Bosch Systems, Badir Shir (left); Managing Director Pestra Ltd, Paul Nwokolo and Sales Manager Business Unit-Communication, Smail Ouazi, at the Pestra Tech Day 2023 in Lagos.

Security, safety and IT systems distribution firm in West Africa, Pestra Limited, has partnered Bosch Security Systems to better serve Nigerians.

At a formal ceremony in Lagos, the partnership pertains to the multi-domain solution set of Bosch, which aims to reinforce Pestra’s value proposition -providing turnkey security solutions for the region.

Speaking at the event, the Managing Director, Pestra Limited, Paul Nwokolo, stated, that the new additions were aimed at ensuring that customers can procure end-to-end solutions to fulfill their security, safety, and IT systems project requirements, all from a single source.


Nwololo said in the past two years, the firm has been able to fix product availability issues faced by systems integrators in the country by ensuring that Bosch products are locally available.

He explained further that by expanding Pestra’s partnership with renowned technology manufacturers like Bosch, Astrophysics, Mircom and Johnson Controls, Pestra can provide a broad range of high-quality security solutions for all industries and applications including Smart City and integrated border control solutions, baggage scanning, hostile vehicle mitigation solutions, advanced video surveillance systems, e-parliaments systems, nurse call and hospital management solutions among others.

He said as businesses increasingly rely on advanced automated systems to solve complex challenges, drive growth, and achieve operational excellence, Pestrar remains dedicated to partnering with you on this digitalisation journey.

According to him, the expansion of the company’s portfolio reflects the strategic vision to remain at the forefront of technology distribution in Africa, offering its partners a competitive edge in today’s dynamic business landscape.

Regional Sales Manager Video Systems and Solutions, Badir Shir, explained: “The partnership between Pestra and Bosch showcases Bosch’s dedication to working with young, innovating, local distribution partners. By empowering local partners such as Pestra through certified training, Bosch users can take advantage of pre-sales, sales and post-sales services in the local language and very close to them.

“This go-to-market strategy will help scale the Bosch business and in turn expose Bosch’s intelligent portfolio of AI-enabled video surveillance cameras to the Nigerian market.”

Regional Sales Manager Communications Systems, Smail Ouazi, added, “Bosch Security and Safety Systems and Pestra share the same vision; to support our integrator partners in executing their conference and public address projects using the latest Bosch innovations while end customer satisfaction remains our ultimate objective. Pestra has now become a major player and a reference in the supply chain of the conference and public address domain in the Nigerian market. They achieved this by hiring highly skilled associates, who have developed their expertise throughout the last two decades, their proximity to customers and understanding of the needs of their partners. We will continue this journey together and work even harder to keep our Bosch users satisfied.”

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