SAA celebrates three decades of frequent flyer initiative

PHOTO: SAA jetliners

South African Airways has celebrated three decades of the existence of its Frequent Flyer Programme known as Voyager with an exclusive dinner for a select few guests in Lagos.


The event, tagged: “Voyager Elite Night”, recognised and celebrated its frequent flyers and loyal customers for their unflinching support over the years and marked 30 years of success of the airline’s Loyalty Programme, the first of its kind in Africa.

Sharing her excitement with guests, SAA’s Country Manager, Kemi Leke-Bamtefa said the commemoration was all about Voyager members and in appreciation of their loyalty.

“When we say Elite, we mean the one per cent of the one per cent of Voyager members. Voyager is a frequent flyer programme to reward our loyal customers of Elite Voyager Lifetime Platinum, Platinum, Gold, and Silver members.”

Speaking further, she said, “The 90 years of SAA is important, but tonight is about the 30 years of an existing loyalty programme that has survived more than many airlines that we know of. We are one of the very few loyalty programmes that allow you to earn miles as you spend. Before it used to be based on the distance travelled.


“However, we changed the system such that the more you spend, the more miles you earn. So now the value is based on how much you spend on your ticket, so you get more value for your money.”

Leke-Bamtefa added that SAA would soon be adding two more flights to increase frequency to five, to make journeys seamless with improved connectivity and better schedules, and “we understand how this has impacted our customers.”

She also mentioned that the flights to Sao Paulo have great connections out of Lagos and Perth will commence shortly in April.

The Airline’s Regional Manager – Africa, Middle East and Indian Ocean, Ohis Ehimiaghe, appreciated the customers for their businesses that have helped the airline survive over the years.

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