Sasi Entertainment has taken a significant step forward by signing the talented artist known as Finess, whose real name is Iseoluwa Friday Aruwayo. This move marks a pivotal moment for both the label and the artist, signaling the beginning of a promising outcome for the Nigerian music space.

For years, Sasi Entertainment has been quietly observing the dynamics of the Nigerian music scene, meticulously planning its foray into the spotlight. With the signing of Finess, the label has made a bold statement of its arrival, ready to carve out its niche in the industry.

Finess is a native of Erinje in Ondo State, Nigeria, but grew up in Okitipupa town. Finess brings a rich style, experiences and influences to his craft. His journey as a man of art began with drawing, the passion eventually evolved into a love for music. In 2017, he officially transitioned into music, adopting the moniker “Finess” which he derived from one of his early drawings, and has since become synonymous with his identity as an artist.

Expressing his excitement about joining the Sasi Entertainment family, Finess radiates optimism and determination. He acknowledges the moments of groundwork laid behind the scenes and looks forward to sharing his music with the fans. For him, this moment represents the culmination of hard work and dedication, as well as the beginning of a new chapter filled with boundless possibilities.

The signing ceremony took place on the 19th of April 2024. Surrounded by supporters and well-wishers, he embarks on this journey with confidence and a steadfast commitment to his dreams.

Edobor Humphrey Osamudiame, also known as Sasi, the CEO of Sasi Entertainment, echoes Finess’s sentiments, emphasizing the label’s investment in nurturing and developing the artist’s talent. With conviction, he declares Finess as the answer to a perceived void in the Nigerian music landscape.

Music executive Peter Okhide, lends his voice to Finess’s signing. Describing the artist as a rare talent, he underscores the importance of platforms like Sasi Entertainment in amplifying and showcasing such exceptional talents.

Finess’ signing to Sasi Entertainment signifies the convergence of talent, passion, and opportunity. As Finess prepares to embark on this journey, supported by his label, the stage is set for an exciting chapter in the Nigerian music industry.