Drawing from her triumphant journey through leukaemia, Osime Saibu, the Creative Director of Simeogieme, a luxury fashion brand that harmonises simplicity, sensuality, and sophistication unveiled its Spring/Summer 2026 collection, ‘Love Bloom’ created with the transformative essence of divine love at the just concluded Africa Fashion Week London (AFWL) 2025 runway.
Founded in the United Kingdom and deeply inspired by Nigerian heritage, the brand caters to women who celebrate elegance and individuality, thus, in the ‘Love Bloom’ collection, Osime embraced a temporary evolution by exclusively featuring digital artworks, while still honouring her roots in hand-painted prints that have characterised past collections.
This collection reflects a new creative chapter, showcasing rich floral motifs that symbolise grace, hope, and the beauty that can flourish even in life’s toughest moments.
With vibrant colours and profound meaning, the collection showcases perfect fusion of couture craftsmanship and a deeply personal narrative of faith and healing. The flowing capes represented the warmth of being enveloped in God’s embrace.
The show transcended mere fashion; it was an intimate narrative conveyed through fabric, colour, and movement, it was a runway theatre infused with meaning: a visual conversation between the designer and the audience about love, restoration, and inner strength. Each ensemble relayed a powerful message that resilience goes beyond survival; it’s about discovering beauty amidst life’s challenges.
In her words, Osime said: “Love Bloom is more than just a collection; it is my testimony. Every piece embodies a story of God’s faithfulness, and I hope that women who wear these creations feel embraced, valued, and revitalised.”
The showcase was part of the vibrant two-day celebration that Africa Fashion Week London is renowned for, uniting designers from across the continent and the diaspora. Within this rich tapestry of cultural exchange and creative brilliance, Love Bloom distinguished itself with its heartfelt storytelling and unique aesthetic.