Euchey Couture is comfort, elegant, stylish in timeless treasure collection
The notion that it is difficult to achieve elegance, style and comfort in a dress has always been a bone of contention among clothing artists also known as fashion designers. It is somewhat perceived that if a dress must be elegant and stylish, then comfort becomes a struggle, and if it must be comfortable, elegance and style may not be completely detailed.
However, distinct clothing artists as Eloke Uchenna Oluchukwu, the brain behind the clothing line, Euchey Couture, has over the years built concepts and philosophies around and into striking a balance to achieve all three: stylish, elegant and comfort.
Uche, as she is fondly called, is a young clothing artist driven by her passion for creativity. One of her guiding philosophies in clothing people is making dresses that offer comfort, yet, elegant and stylish. Her sound education, talent, determination, stylishness, entrepreneurial spirit, discipline and ambition, are all combined to shape and define her brand.
Uche believes that comfort is paramount in choosing dresses for any event, whether one is attending as a guest or host. She believes that events are meant to be enjoyed, not endured. “By choosing a dress that allows you to move freely and comfortably, you’ll be able to fully immerse yourself in the experience without any distractions or discomfort holding you back,” Uche said.
She, therefore, strives to design clothes that flatter the figures of her clients and highlight their best features whilst providing ease of movement at the same time.
She said: “This way, you can exude elegance effortlessly without sacrificing comfort.”
Amongst her masterpieces is a dress in the collection she titled ‘Timeless Treasure’. It is a combination of imported lace material and African print.
The African print, bearing exquisite designs made with black, white, violet, and green colours, can be dismantled and won separately, but it would leave a large part of the high bust and the legs up to the knees exposed.
On the other hand, the entire dress could have been made with the lace material, but because the lace material is transparent, it will need another support material sewn inside it to cover the wearer’s undies. This is where the African print comes in to play the role of both cover and style, while the transparent lace drapes the top of the bust, the legs and the arms, permitting limited view of the skins on those parts of the body.
How this blend of traditional African elements and modern design is neatly knitted together shows a high level of craftsmanship and creativity. This particular dress, and a number of others in the Timeless Treasure collection, is consistent with the philosophy of this designer in dress making.
However, her floor-length dress with back godet (a triangular piece of fabric inserted into the back) raises a vital question. One cannot but wonder how this floor-length design meets Uche’s principle of making dresses that do not impede the wearer’s comfort, although she insists that the godet allows for greater freedom of movement and a fuller hemline which enhances the dress’s flow and grace.
Within Nigeria’s fashion industry, Euchey Couture’s trail has been marked by strings of notable achievements that garnered it accolades. The brand’s creations have graced the red carpets of prestigious events, earning accolades from fashion critics and celebrities alike.
Its designs have also been worn by prominent figures in the Nigerian entertainment industry and political circles, further solidifying its status as a go-to luxury brand for discerning clientele.
Passion, indeed, is the fuel that powers success, as this young clothing artist has proven.
Related
Latest
Get the latest news delivered straight to your inbox every day of the week. Stay informed with the Guardian’s leading coverage of Nigerian and world news, business, technology and sports.
0 Comments
We will review and take appropriate action.