The professional haircare industry witnessed an evening of innovation, beauty, and expertise as L’Oréal Professionnel Paris, the professional haircare brand of the world’s leading beauty group, L’Oréal, hosted an exclusive launch event to reintroduce the iconic Absolut Repair 10-in-1 Oil, with a new, more accessible 30ml format to the Nigerian market.
Anchored by the delectable Hawa Magaji, the immersive experience which was held at Civic Center, Victoria Island on the 27th of March 2025, brought together a dynamic mix of top-tier hair professionals, beauty influencers, and self-care enthusiasts, including Beauty Tukura, Saskay, Nicole Chikwe, Eki Ogunbor, Bola Montana, and Kiky Festsus amongst others, all eager to discover the multi-transformative benefits of this hair solution.
From the moment guests stepped into the venue, they were welcomed into a futuristic, tech-inspired ambiance, reflecting the cutting-edge science behind the Absolut Repair 10-in-1 Oil. Dressed in stunning black and gold ensembles, attendees embodied the elegance and sophistication synonymous with the L’Oréal Professionnel Paris brand.
The evening kicked off with an engaging presentation by a L’Oréal Professionnel Paris brand executive who reinforced the brand’s commitment to become a leader in hair repair solutions in the Nigerian market. Delving into the premium formulation of the Absolut Repair 10-in-1 Oil, the presentation also revealed Nigeria as a booming market for the brand with a remarkable 56% growth in the last year.
The true star of the evening, the Absolut Repair 10-in-1 Oil, promises ten iconic benefits: softness, resurfacing, shine, smoothness, nourishment, a lightweight touch, detangling, manageability, conditioning, and protection. This versatile oil serves as the perfect finishing touch to any haircare routine for all hairstyles, from relaxed and braids to natural hair, wigs, and weaves.
Guests were given an exclusive opportunity to experience the oil firsthand at interactive product testing stations, where they could feel the lightweight, non-greasy texture and witness its instant shine-enhancing effects.
Beyond product education, the event fostered meaningful networking opportunities, allowing hair professionals to exchange insights, discuss industry trends, and explore how L’Oréal Professionnel Paris continues to set the standard in professional hair repair solutions.
To close out the evening, attendees left with luxury gift bags containing the Absolut Repair 10-in-1 Oil, ensuring they could continue their hair repair journey after the event.
The Absolut Repair 10-in-1 oil is available at select partner salons, at Perfect Trust and on JumiaNigeria, with delivery options across Nigeria. For more updates about the brand, visit and follow their social media Lorealpro.
