In a saturated market where originality is luxury, one designer is breaking stereotypes and redefining style for plus-size women. Meet Mrs. Odichika Silas, popularly known as The Plus Size Fashion boss, a trailblazer in Nigeria’s fashion industry who is not only creating fashion pieces that cater to plus size women but also empowering full figured women to embrace their curves with confidence and poise.
Born and raised in the vibrant city of Lagos, Nigeria, Chika’s passion for fashion started as a student in Lagos State University. The school was a multicultural environment, and she was inspired by the diverse styles and bold colors from young people across Nigeria. However, it wasn’t until she went to the UK for her masters that she recognized a significant gap in the global fashion market — the lack of stylish options for plus-size women. This realization fueled her ambition to make a difference and led her to launch LC and Cheeks – Initially a beauty and fashion house and later rebranded to a plus size clothing line and retail store that caters to women between UK size 8 to 36.
Odichika’s dedication to marrying style with comfort is one of the many things that sets her apart in the plus size fashion business. Each of her collection features tailored silhouettes that enhance curves without sacrificing comfort. Her fabrics are carefully chosen not just for their visual appeal, but also for their ability to drape beautifully on the body. From formal wear, work dresses, jumpsuits, blazers to two-pieces, every collection is designed with the understanding that fashion should be affordable, accessible and comfortable.
Being a plus size woman herself, Odichika understands that representation in all sectors especially fashion, is very important. She passionately advocates for inclusivity and diversity, ensuring that curvy women of all sizes are represented in her campaigns and promotions.
According to Odichika, “if you go through my website and social media page, you’ll see that I showcase most of my dresses by wearing them myself. The reason is that I want every curvy woman to see herself in me. Fashion is not just about wearing clothes; it’s about expressing who you are. When women feel good in what they’re wearing, that confidence radiates and transforms their entire essence.”
Beyond her impressive designs, Odichika is dedicated to making a difference in her community. She collaborates with local and international organizations that’s promotes the fashion business as well as body positivity and she uses every opportunity to speak and inspire curvy women to embrace their uniqueness.
In a constantly evolving industry, Odichika’s LC and Cheeks is more than just a brand in its 6th year; it is a continuous celebration of plus size women, a promise of availability, and provision of fashion pieces for plus-size women around the world.
