Rite Foods Limited, Nigeria’s foremost food and beverage company, is proud to commemorate this year’s International Youth Day (IYD) under the theme “Local Youth Actions for the SDGs and Beyond.”

As a brand deeply committed to youth development, Rite Foods continues to empower Nigeria’s vibrant youth population through initiatives that promote innovation, talent, and excellence.

Recognizing the vital role young people play in translating the UN Sustainable Development Goals (SDGs) into local impact, the company leverages this global observance to reaffirm its support for youth empowerment, both within its workforce and across the nation.

Managing Director/Chief Executive Officer, Seleem Adegunwa, said achieving the SDGs hinges on how well the youths are embedded into community-level action. He reiterated that Rite Foods’ initiatives ranging from sporting events like the Ijebu Heritage Half Marathon, automotive youth engagement at Fanfaro and TOR’Q Autofest, to musical talent discovery through a five-season sponsorship of Nigerian Idol, reflect the company’s firm belief in the power of youth-driven transformation.

“These platforms don’t just entertain; they equip young Nigerians with mentorship, exposure, and life-changing opportunities,” Adegunwa noted. “Our vision aligns strongly with the spirit of International Youth Day, recognising youths as catalysts for innovation, progress, and societal growth.”