Establishing Nigeria’s Asun Jollof rice as a true symbol of creativity, resilience, and unity, Gino, under GBfoods Nigeria has celebrated the recent World Record achievement of the Nigerian chef, Hilda Baci.

According to Gino during a post-record briefing held at its office in Lagos, in collaboration with Baci, the record-breaking feat, which took place between September 12 and 13, 2025, bringing together over 20,000 people on-site and millions of viewers online has earned Gino the spot of being Nigeria’s first brand to hold a Guinness World Record hereby outlining the objectives of their growing partnership.

The brand spotlighted its ethos of championing Nigerian cuisine and celebrating local flavours, while also celebrating the global appeal of Jollof rice as a cultural export.

Managing Director, GBFoods Nigeria, Vincent Egbe, said the milestone was a natural continuation of Gino’s legacy of innovation. “We are proud to have achieved this historic feat alongside Hilda Baci.

Achieving this world record is not just about size; it reflects our ethos of serving Nigerians with originality, creativity, and pride in our culinary traditions.”

Chef Baci shared her personal inspiration behind the record-setting recipe. She said: “Growing up, Jollof rice wasn’t the easiest dish for me to master; it always felt like something was missing. Over time, I realised that Nigerian Jollof is more than just rice, it’s an experience. What we now call the record-breaking combo of Gino Party Jollof, Gino Asun, and pepper chicken pastes are staples of our culinary culture, and combining them was my way of creating a flavour that truly represents who we are. Gino’s dedication to innovation made it possible for me to push boundaries and show that Nigerian food is not just local, it’s global.”