On September 12, 2025, Gino, a brand under leading culinary company GBfoods Nigeria, will unite Nigerians, as it hosts thousands of food lovers for a culinary celebration headlined by a joint world record attempt with Chef Hilda Baci, who aims to cook the largest pot of Nigerian Jollof ever.

The festivities will unfold as guests, ranging from chefs, food enthusiasts, cultural icons, and everyday lovers of Jollof, gather to witness Chef Hilda Baci cook in a specially designed six-metre wide pot.

Alongside the record-breaking attempt, attendees will be treated to food exhibitions, cultural showcases, live entertainment, and interactive experiences that highlight Jollof rice not only as a beloved dish but also as a powerful symbol of identity and togetherness.

Speaking on the essence of the historic event, Marketing Director, GBfoods Nigeria, Oreoluwa Atinmo, said the event is more than just a marketing initiative, but also a celebration of the resilient Nigerian spirit that never settles.

“The love and support we’ve received has been truly overwhelming, as Nigerians eagerly look forward to watching the ever-dedicated Hilda Baci go after an audacious dream. A tremendous amount of time, effort, and planning has gone into this moment, which stands as yet another opportunity for our nation to come together in the name of passion, perseverance, and, of course, great food.”

Speaking on the motivation behind the world record attempt, Hilda Baci said: “Some dreams keep us awake until we achieve them, and this is one of those dreams. For me, Jollof Rice is more than just food, it is a symbol of who we are, our resilience, and the stories we tell through our culture.

“This event is not only about breaking a record; it is about celebrating our identity, our heritage, and the flavours that unite us as Nigerians and as Africans.” Together with Gino, I am honoured to take on this historic feat, and I invite everyone to come, share in the moment, and witness history being made in the name of passion, culture, and great food.”

The firm said attendance at the Gino World Jollof Festival celebration is free, though guests are to register in advance at www.ginoworldjollofday.com.