Susan Chanel Beauty (SCB) has reiterated its commitment to redefining skincare and empowering women across Africa through its innovative product line.
Founded by Susan Esisi, the brand is dedicated to celebrating the essence of natural beauty while addressing the specific skincare needs of African women. “I’m incredibly excited about our recent launch of the SCB Collagen Vit C Glowing Scrub, Niacinamide Face Wash, and Niacinamide Toner,” Susan shares. “These products are inspired by the rich beauty traditions of Africa and harness the power of indigenous botanicals to promote radiant, healthy skin.”
The newly launched products reflect Susan Chanel Beauty’s commitment to quality, sustainability, and cultural relevance. “Each product in our line is designed to enhance skin health, promote an even complexion, and provide deep hydration,” Susan explains. “We want our clients to feel confident in their natural beauty, no matter their skin type or concerns.” This focus on using clean, natural ingredients highlights the brand’s dedication to providing safe and effective skincare solutions for women.
To ensure that Susan Chanel Beauty meets the diverse needs of its clientele, the brand prioritises customer feedback and personalised service. “We understand that beauty is deeply personal, and every individual has unique skin concerns and preferences,” Susan notes. “By focusing on customer research and feedback, we continuously adapt our products and services to meet clients’ needs.” Tailored formulations utilise high-quality, indigenous African botanicals like shea butter and baobab oil, ensuring that the products resonate with the cultural heritage of their users.
As the brand expands, maintaining quality and customer experience across multiple locations, including Lekki Phase 1, Allen Ikeja, and Accra, Ghana, remains a top priority. “To ensure consistency, we focus on standardised training and protocols, ensuring our staff is well-trained to uphold our brand’s standards,” Susan shares. Regular quality control checks and open communication with clients help to enhance the overall customer experience, reinforcing the brand’s commitment to authenticity and self-love.
However, the journey has not been without challenges. “Starting and growing Susan Chanel Beauty came with several hurdles, but each one has been an opportunity for growth and learning,” Susan reflects. Educating the market about the benefits of natural ingredients was particularly challenging, but the brand overcame this by raising awareness through influencer partnerships and customer testimonials. “Building trusted relationships with local suppliers has also been crucial in maintaining product integrity and sustainability,” she adds.
Looking ahead, Susan envisions a bright future for Susan Chanel Beauty, focusing on expansion and new initiatives. “Our mission to empower women through self-care, confidence, and wellness will remain at the core of everything we do,” she states enthusiastically. Plans include launching new skincare lines, enhancing digital presence for global outreach, and expanding wellness experiences with more Susan Chanel Beauty Spas. “We aim to create a holistic beauty experience that nurtures the body, mind, and soul,” Susan concludes.
