Ahead of the globally renowned Osun-Osogbo Festival 2025, Nigeria’s herbal alcoholic beverage brand, Orijin, in a grand tribute to heritage and royalty, paid a courtesy visit to His Royal Majesty, Oba Jimoh Oyetunji Olanipekun Larooye II, the Ataoja of Osogbo.
The visit, led by Head of Sales, Southwest at Guinness Nigeria Plc, Onakoya Bankole, underscores Orijin’s profound reverence for tradition, respect for royal institutions, and unwavering commitment to cultural preservation.
In his words, Bankole said: “As a brand that champions the spirit of ‘Live Orijinal’, this moment marks not just the fifth consecutive year of the brand’s sponsorship of the festival, but also its deeper role as a custodian of Nigerian cultural identity and authenticity. Orijin is more than a drink; it is an embodiment of tradition, pride, and originality. This visit is a symbol of Orijin’s deep and continuous investment in Nigeria’s most storied cultural celebrations, a tribute to the Ataoja, the cultural institution he represents, and the enduring values that bind us as Nigerians. Our role here is not just commercial; it is cultural, respectful, and deeply intentional.”
Welcoming the team, the Ataoja commended the brand’s consistency in aligning with the values of royalty, authenticity, and unity, noting that the brand has become synonymous with cultural celebration and pride in Osogbo. He said, “It has built a strong cultural resonance with our people. It is a brand that honours our roots, and we are proud to partner with it year after year.”
In the last five years, Orijin has empowered Osogbo indigenes with over N20m through grants. As a long-time supporter of iconic festivals such as Osun-Osogbo and Ojude Oba, it continues to bridge generations, fusing reverence for the past with the vibrant expression of the present. Through immersive activations, cultural showcases, and intentional community engagement, the brand is set to deliver an unforgettable experience at this year’s Osun-Osogbo Festival, a celebration of culture, heritage, and originality.
As the Osun-Osogbo Festival 2025 kicks off, the brand will bring more than its iconic taste to the celebration; it is bringing a full-circle cultural immersion.
Festival goers can look forward to cultural tributes, Afro-urban music performances, artisanal showcases, and the Orijinal lounge, a vibrant space that honours tradition while embracing the pulse of the present.
