To Reward Customers Loyalty, Creativity
Viva, a leading home care brand from Aspira Nigeria Limited, has officially unveiled the winner of its ambassador challenge, an initiative designed to celebrate creativity, reward loyalty, and empower everyday customers as the brand’s true ambassadors.
Through the initiative, Viva is spotlighting its flagship products – Viva Plus Detergent and Viva Dishwashing Liquid, while reinforcing its commitment to building stronger connections with its consumers.
The challenge, which attracted entries across the country, invited customers to showcase their creativity for a chance to become a brand ambassador. From this pool, 100 entries were shortlisted based on quality and creativity, culminating in a virtual live reveal hosted by brand ambassador Nancy Isime, where the Top 10 entries were unveiled through a raffle draw. The 10 unveiled participants then underwent various checks and assessments based on their creativity and innovation by the Viva team, as well as a public voting process on Viva’s Instagram page.
From the process, Hafsat Halliru Ismail, a content creator from Plateau State known on Instagram as @harphsynah, emerged as the final winner. She has now secured a N5m ambassadorial deal and will be featured on billboards, in commercials, and across other exclusive brand engagements.
Isime emphasised the uniqueness of the initiative, saying: “Being a Viva ambassador has never been about endorsements alone. It’s about carrying the brand into real experiences. ..”
The Head of Advertising and Public Relations at Aspira Nigeria Limited, Lynda Aguocha, emphasised that the initiative is part of a larger brand philosophy:“This is not a campaign in isolation. At Viva, we see our customers as the lifeblood of the brand. By spotlighting them, we make a statement about the future of marketing, where influence is nurtured from within, not outsourced.”
The firm revealed that the winner has now been unveiled as Viva’s newest official Brand Ambassador and will play a central role in the brand’s future engagements and storytelling.
With this bold initiative, Viva has reaffirmed its position as a pioneer in customer-driven innovation, setting a new benchmark for how Nigerian brands can inspire trust, foster loyalty, and build a true sense of shared ownership with their communities.
