The popular music reality show, Nigerian Idol, has undeniably left an indelible mark on the nation’s vibrant music industry. As a platform for discovering and nurturing young talent, it has launched the careers of numerous artistes, contributing to the industry’s global recognition.

Since its inception in 2010, the show has served as a talent incubator, transforming contestants into polished performers, as Nigerian Idol offers a comprehensive training program, including vocal coaching, performance skills, and a source of entertainment for millions of viewers.

The show’s unique blend of talent, competition, and drama has captivated audiences, making it one of the most popular music reality shows in Nigeria. It has helped boost the Nigerian entertainment industry and engaged a large audience by introducing fresh, dynamic personalities to Africa’s premier entertainment scene, further solidifying its place in the Nigerian media landscape.

According to the Executive Head, General Entertainment Channels, MultiChoice Group, Dr Busola Tejumola, “Nigerian Idol has become a powerful platform for investing in the Nigerian entertainment industry, and has grown to become a vehicle for aspiring exceptional singers who can make a mark.

“The industry is projected to reach $14.82 billion by 2025, and we need to be deliberate about its trajectory and how young Nigerians will contribute to that future. Nigeria is rich with creative ingenuity and music talent that can shape the world, and we are proud to play a role in actualising this dream for thousands across the country,” she added.

Nigerian Idol’s impact on the nation’s music industry is multifaceted. It creates new opportunities for contestants to showcase their talent to a massive audience, potentially leading to increased visibility and recognition.

The music competition serves as a springboard for contestants to launch their music careers, even if they don’t win. Also, they connect with industry professionals, potentially leading to collaborations and/or mentorship.

Many contestants and winners like Yeka Onka (Season 1), Mercy Chinwo (Season 2), Moses Obi-Adigwe (Season 3), Evelle (Season 4), K-Peace (Season 5), Kingdom Kroseide (Season 6), Progress (Season 7), Victory Gbakara (Season 8) and Chima Udoye (Season 9), and Purp (Season 10) have gone on to pursue their music careers, releasing hit singles and albums, collaborating with international artistes, and even winning prestigious awards.

After months of unforgettable vocal showdowns, enthralling performances, and emotional moments, Anu Agosa professionally known as Purp was crowned the winner of Nigerian Idol Season 10.

The final episode, which aired live on Sunday, July 13, saw Purp go head-to-head with fellow finalist Raymu, in a high-stakes battle that tested their vocal range, stage presence, and connection with fans. However, Purp captured the hearts of the viewers and secured the highest number of votes to earn the prestigious title of Nigerian Idol 2025.

From goose bump vocals to viral performances, the 25-year-old slayed and conquered the biggest stage in the country as the last woman standing, defeating other vocal powerhouses and fans favourites like Mikki, Lawrence, Bosslady.

Speaking after she was declared a win, an emotional Purp said: “This moment feels surreal. I’m so grateful to everyone who voted, supported, and believed in me. This is just the beginning, and I can’t wait to share more music with the world.”

Meanwhile, the 25 years old lady has expressed appreciation to the company’s flagship brand, Bigi, for providing the platform.

Managing Director/Chief Executive Officer of Rite Foods Limited, Seleem Adegunwa, stated, “at Rite Foods, we believe in platforms that reflect our core values, innovation, excellence, and accountability. Nigerian Idol is one of those platforms, and through Bigi, we’re proud to be nurturing tomorrow’s icons.”

He lauded Purp for her discipline, determination throughout the competition, adding, “you’ve inspired a generation. Now the real journey begins, and you will always have Bigi rooting for you.”

Irorosuayire Ogheneruem aka Raymu, the show’s runner-up, noted, ‘it has been an amazing transition from where I was to where I am. Nigerian Idol is not a destination. It is the beginning of a journey and the fact that you win or don’t, you should be grateful for giving the platform for free. I’m going into music to make use of what I have been given. For me, it is a privilege to be on the platform.’