To showcase practical experience of artistic fragrances, renowned Fraghead, a professional in the art of niche fragrances Olufemi Olaseinde Olusola who is the CEO of Seinde Signature Salon de parfum has announced #Seinde365 campaign, an educative scent initiative that reveals the difference between mainstream and artistic (niche) perfumes in commemoration of his 62nd birthday.
According to Olusola during his birthday celebration that took place in Lagos during the week, N100,000,000 worth of niche perfumes would be gifted to people all through the year #Seinde365. “This campaign would seek to give out about 480 bottles of artistic fragrances, one day at a time in order to educate people on the magic in the art of niche fragrances, but more importantly to share love through giving. At least one lucky person would get a free bottle of a niche fragrance per day. So, in total, there would be 480 bottles to give out in over a year’s span.”
The renowned cognoscenti who noted that a lot of people know fragrances but can’t tell the difference between artistic and mainstream fragrance said: “The idea is to have people experience the art of niche perfumes as you can’t grow beyond what you know.”
