In the celebration of ‘Detty’ December 2023, Smirnoff took the center stage at three of the biggest music festivals in Lagos; Empire Warehouse, Nativeland Festival and Asake Live in Concert.
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These events provided an unmatched platform for consumers to revel in the thrill of live performances and the infectious energy that defines Smirnoff events.
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Revellers were immersed in the world of Smirnoff with Instagramable photobooths, exciting Smirnoff cocktails, Smirnoff Merchandize stands, tattoo station and epic performances by an array of hot-in-culture artists including, Asake, Olamide, Ayra Star, Odumudo Blvck, Bloody Civilian, Shallipopi as well as DJs, Uncle Waffles, DJ Titanium
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‘Smirnoff is renowned for its commitment to innovation, quality, and delivering unrivalled experiences.
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Our partnership with these hot-culture-platforms showcases Smirnoff’s unwavering dedication to providing immersive consumers experiences, one sip at a time.’ said Abi Ipaye, Senior Brand Manager, Smirnoff.
Here is what went down: