Sony Music has announced Nnamdi Okafor as the new lead for the role of Digital Services and Partner Management operations covering all of Africa.
The announcement by the entertainment company happened at Its end of year soiree held at the Africa headquarters in Johannesburg, South Africa.
Since joining Sony Music Entertainment in 2019 as a Digital Specialist covering West Africa, Okafor has been responsible for managing key digital accounts (like Spotify, Apple Music, Boomplay, YouTube, TikTok), developing content strategies and managing CRM campaigns for local and international artists. In under 18 months of working with Sony Music, Nnamdi’s contributions have been astounding as they are valuable too. He has impacted significantly on growing verticals of the business, increasing their market share, breaking multiple music talents globally including top selling artists like Gyakie, Ruger, Lojay, Mayorkun, T-Classic, Davido, King Promise and Wizkid as well as contributing to international campaigns for Lil Nas X, Beyonce, Elevation Worship, Adele, BTS and Doja Cat to mention a few.
Reacting to the promotion, General Manager for West Africa, Oluwaseun Lloyd said:
“In every business today, you must have a thriving technological department. Here at Sony Music WA our business is strictly digital and we found a great candidate in Nnamdi Okafor to lead the digital department with his skill and passion. We wish him all the best in his new role as he takes us to greater heights.”
Taponeswa Mavunga who is the Director of Africa at Sony Music’s UK office also reacted saying: “Nnamdi is a hands-on executive and his reputation in the digital space is exemplary. He is also a genuine music man with incredible relationships across the board. These qualities make him perfect for this new role and I’m excited for this next chapter.
