Today’s medical practices are under tremendous pressure to deliver patient-centric care while keeping operational costs low. Digital transformation is the key to unlocking new ways of operating and growing businesses. Both marketing automation and process automation can help healthcare professionals achieve these objectives. Marketing for doctors helps you connect with your target audience in a more personal way, which is why it’s so critical for medical practices that need to attract patients as well as new doctors that want to join your team. RELATED READING: Why Your Medical Marketing Is Failing
What Does Innovative Marketing Look Like for Doctors?
Marketing is the process of communicating a message to your target audience in a way that is relevant and meaningful. To do this, you must first understand who your audience is and what it is you want them to do as a result of your marketing efforts. For medical marketing, the goal is to attract the patients you need to grow your practice, as well as the doctors you need to make it run smoothly. In the context of doctors, innovative marketing would mean communicating in a way that makes it clear that you’re a great practice to work for. It would help you showcase the culture of your organization, attract the right type of talent, and ultimately increase retention because you are meeting the needs of your employees.
Why Doctors Should Care about Process Automation
Process automation is a strategy that lets you automate certain processes in your practice to increase efficiency, reduce costs, and create more time for your team to focus on patients. This is especially important in medical practices that have seen a massive increase in the number of patients while staff levels remain the same or have decreased. There are plenty of ways to leverage process automation in a medical or healthcare setting, including marketing automation. These include: – Using an artificial intelligence-based chatbot to answer patient questions. – Implementing a Voice-activated virtual assistant like Amazon Echo or Google Home to conduct automated tasks such as scheduling appointments. – Using robotic process automation to simplify certain repetitive tasks. – Switching to an integrated EHR system that allows you to sync up with other practices as needed. – as well as specialized software designed for medical practices.
How Marketing Automation Helps Medical Practices
Marketing automation lets you streamline your marketing efforts by creating an automated marketing pipeline. This means you can set up campaigns that are triggered automatically by certain events, such as website visits, social media interactions, or leads in your CRM. – You would then have pre-written emails, templates, and other pieces of content that are customized for the various touchpoints. You can also schedule these emails to be sent out at a specific time, so you don’t have to spend time manually sending emails all the time. You can focus on other tasks, like improving your conversion rates. – When done well, marketing automation can help you connect with your target audience in a more personal way. It can also help you increase leads, close rates, and reduce costs by letting you scale your marketing efforts. – Since medical practices usually have a high volume of leads, marketing automation can help you stay on top of things. You’ll have the ability to view real-time metrics on the lead pipeline, including the number of leads coming into your website, emails, and phone calls.
How Process Automation Helps Medical Practices
Process automation is the use of technology to streamline and standardize certain business processes. It involves using software to design the workflow for your organization, and then implementing technology to make it happen. The benefits of process automation include: – Increased efficiency – By eliminating manual tasks and standardizing processes, your team will have more time to take care of patients. You’ll also be able to scale your organization more easily if you need to hire new staff. – Cost savings – Automation often requires less human effort, so you can reduce your costs by switching to a more efficient process. – Focus on patients – When you have a more efficient process, you can focus more on taking care of patients, which is what you really care about. – Better collaboration – With more standardized processes, you can also improve collaboration among your employees, which can lead to better outcomes for patients.
Bottom line
Marketing automation and process automation can help medical practices achieve several objectives that are critical to their success. Digital transformation can help medical practices achieve growth, get more patients, and retain more doctors by leveraging innovative marketing, while also improving operational efficiency through process automation.
