Celebrity Skincare Enthusiast, Susan Esisi, has reeled out plans for expansion via her new partnership with Ulta Beauty.
Esisi, who is the founder of Susan Chanel Beauty Skinline took to Instagram recently to inform her fans of the new partnership, which would make her brand more accessible to customers.
“I’m so excited to let you guys know that @SusanChanelBeaty will be coming to all @ultabeauty stores worldwide, by May. More to come…” she wrote.
Chief Executive Officer (CEO), Ulta, Mary Dillon, said, “This brand addition is yet another example of successful, digitally native brands valuing a brick-and-mortar partnership with Ulta Beauty to extend their reach with consumers.”
The move marks Susan Chanel Beauty Skinline’s first partnership with a brick-and-mortar stockist. Up until now, the brand has been sold exclusively online at susanchanel.com or at the company’s occasional pop-up stores.
Esisi, who recently hit the headlines for building a mansion in Nigeria worth millions of dollars with earnings from for her company, entered the skincare business back in 2020 with her debut Carrot Cream. The company has expanded rapidly since then, driven partly by collaborations with famous actresses such as, Mercy Aigbe, Tonto Dike, Ruth Kadiri, Regina Daniels, and Jackie Appiah Kourtney.
