Premium Fragrances vs. Designer Dupes: Are Smell-Alike Scents Worth It?

Although consumers have become increasingly cautious with their disposable income in recent years, the fragrance market is one industry that continues to prosper. In 2024, the global fragrance market was worth almost $60 billion. By 2028, it’s estimated that worldwide revenues will surpass $67 billion. However, despite continued consumer confidence in the premium fragrance market, shoppers are becoming increasingly savvy when it comes to spending on scents.