IYKYK: Lagos Television and Gbedu Partner to Launch Video-On-Demand Content Platform for Gen Z.

Lagos Television (LTV), the foremost state broadcaster in Nigeria, has announced a partnership with Gbedu, an Urbanerd Digital company, to launch a video-on-demand platform called "IYKYK," which stands for "if you know, you know." This platform is designed to target young and new audiences. The unveiling event took place on Wednesday, March 1st, 2023, and was described as a defining moment in the history of the station.