South African Entrepreneur Jason English Rewrites the Rules of Corporate Culture in ‘The Oros Effect’

The Oros Effect is Jason English’s manifesto on corporate culture. The South African entrepreneur draws from a combination of personal anecdotes gained rising through the ranks to lead global teams and organisations. In the book, English eschews conventional corporate archetypes, arguing instead for a framework that defines how leaders can instill a strong company culture using something he refers to as their Oros – essentially their “vision, values and purpose”.