‘Share A Coke Is About Making A Brand Personal To Consumers’

In January, Coca-Cola swapped its iconic logo with some popular names among Nigerians when it launched the Share a Coke campaign. Quickly the campaign inspired a sharing frenzy among consumers who were excited to share the moment with people that matter most to them. Adjudged as one of the best marketing campaigns, Share a Coke has continued to delight consumers and occupy the front burner of discourse in the marketing world. In this interview, Marketing Director, Coca-Cola Nigeria Limited, Patricia Jemibewon, sheds more light on why the campaign resonates with consumers and why Coca-Cola continues to evolve and stay ahead of trends.