Guinness join forces with severe nature to empower Black Cultural Expression in the Nigerian community

Guinness proudly announces its groundbreaking partnership with SevereNature, a global homegrown streetwear brand. As the number one premium stout loved by millions of Nigerians, we created the Black Shines Brightest Campaign to show our commitment to inclusion, diversity, and cultural vibrancy. This collaboration highlights a pivotal moment in Nigerian fashion, blending two cultural mavericks into a single movement.