Steve Babaeko
11 hours ago
The nation’s business landscape in 2024 was highly challenging and volatile, as economic headwinds such as high inflation and currency fluctuations tested resilience of many brands. To survive 2025, brands must be responsive to changing economic landscape
28 Jan
The nation’s business landscape in 2024 was highly challenging and volatile, as economic headwinds such as high inflation and currency fluctuations tested resilience of many brands.
24 Nov
In a significant endorsement of leadership and innovation within the advertising industry, Felix Ohaeri, CEO of Throne Digital Innovation, has been praised by renowned creative leader Steve Babaeko. The commendation comes on the heels of Ohaeri’s nomination for the prestigious Future Awards Africa. Steve Babaeko, CEO of X3M Ideas and one of Africa’s leading creative…
12 Oct
Within 72 hours last week, a Nigerian creative agency, X3M Ideas won the ‘African Agency of the Year’ at the yearly African Cristal Awards in Morocco and emerged the only African agency to clinch two laurels
9 Oct
One year after X3M Ideas was named the African Agency of the Year at the 8th African Cristal Awards at the African Cristal Awards held in Casablanca, Morrocco, the Advertising powerhouse, has consolidated the feat at the 9th edition of the continental creative award, where it won at least six prestigious awards and again emerged…
4 Aug 2024
Advertising, creative, and media executives have emphasised the need for Nigerian creatives to remain true to their identity, bold in their execution, and relentless in their pursuit of excellence. They noted that in recent years, the nation's focus as a country has shifted to appreciating and repositioning its arts, culture, creative industry, and media and…
3 Aug 2024
Encomium was poured on the immediate past President of the Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko, at the association’s 51st Annual General Meeting in Abeokuta recently.
30 Jul 2024
The immediate past president of the Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko, has urged members to support his successor, Lanre Adisa.
24 May 2024
A Lagos creative agency, X3M Ideas, has flagged off X3M Tech, an initiative designed to equip the next generation of Nigerians with cutting
14 Apr 2024
In recent years, the marketing communication sector has been pulling its weight globally with international recognition from reputable rating platforms. Of note is that until a few years ago when the trio of X3M Ideas, DDB and Noah’s Ark started clinching trophies at international competitions, getting nominated and winning on the global stage was a…
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The excitement generated by the announcement by the National Bureau of Statistics (NBS) that a rebased Nigeria's gross domestic product (GDP) and the consumer prices index (CPI) would be unveiled by the end of January 2025 is gradually fading away. This is even more so as the official website of the statistics house which came…
2 mins ago
The family of Governor Seyi Makinde, on Tuesday, announced that Engr. Olufunmilayo Sunday Makinde, the deceased oldest brother of Oyo State governor, will be buried on Friday. The family, in a statement, indicated that the funeral events will begin on Thursday with a Service of Songs, while the interment will take place on Friday. A…
10 mins ago
Rwandan-backed armed group M23 announced a humanitarian "ceasefire" from Tuesday in DR Congo's perennially explosive east,
18 mins ago
Justice Olubunmi Abike-Fadipe of Lagos Ikeja Special Offences Court has discharged and acquitted the former minister of aviation, Femi Fani-Kayode, of the forgery charge brought against him by the Economic and Financial Crimes Commission (EFCC). The judge discharged Fani-Kayode yesterday while ruling on his no-case submission filed by his counsel, Mr Wale Balogun (SAN). The…
24 mins ago
The National Association of Nigerian Students (NANS), on Tuesday, threatened to shut down any command of the Federal Road Safety Corps (FRSC) that impounds its official vehicles. The student body said it received with great dismay the recent pronouncement by the Corps Marshal of the Federal Road Safety Corps (FRSC), Shehu Mohammed, directing his officers…
24 mins ago
A Myanmar rebel group said on Friday its members killed two prisoners in a rare admission of deadly violence as it fights the ruling
29 mins ago
The Pentecostal Fellowship of Nigeria (PFN), on Tuesday, declared that Nigeria is undergoing a rebirth and that corrupt leaders will soon be exposed. The PFN also announced a 40-day fasting and prayer campaign ahead of its 18th Biennial Conference, themed "The Rebirth of a Great Nation: Nigeria is Great." The National Deputy President of PFN,…
34 mins ago
The Academic Staff Union of Universities (ASUU), Kaduna State University (KASU) Branch, has announced plans to embark on an indefinite strike starting February 11 due to unresolved welfare concerns. The union made the announcement in a letter signed by its Chairman, Dr Peter Adamu, and Secretary, Dr Peter Waziri, which was addressed to the national…
35 mins ago
The Nigerian passenger, Gloria Ibukun Omisore, who was stranded in Kenya en route to Europe, has successfully returned to Nigeria. Omisore was stranded in Nairobi after Kenya Airways refused to allow her to continue on her journey because she lacked a Schengen Visa, a requirement to enter Europe. The airline also said she acted unruly…
39 mins ago
The Zone 2 Police Command headquarters, Onikan, has confirmed the detention of an Investigating Police Officer (IPO) attached to Isheri-Oshun Division, for allegedly doctoring a case file and medical doctor’s report. The Assistance Inspector General (AIG) of Police in charge of the, zone, Mr Adegoke Fayoade, confirmed this to the News Agency of Nigeria (NAN)…