Advertising industry loses without APCON, says Prima Garnet CEO
The marketing communications industry is now in a season of convergence. Functions of other sectors of the economy are mixing up with its, increasingly blurring, if not blotting out the borderlines completely. It also means that only a professional with incredible ability to multitask and still recognise unique similarities and differences of the converging industries could hold and sustain the fortunes of the sector.
by Margaret Mwantok
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