Talking sustainable marketing at industry summit 2024

The organisers of the Industry Summit, The Industry Newspaper Limited, has announced that the 2024 summit themed ‘Sustainable Marketing for Growth’ is scheduled for Friday, May 3rd, 2024 at the Marcelina’s Place Ikeja GRA, Lagos.
 
The theme, according to the organisers, is informed by the continuous debate following the 2030 Agenda for Sustainable Development, adopted by all United Nations members in 2015, which created 17 world Sustainable Development Goals (SDGs) and the active participation of private sector players in Nigeria.
 


The summit would feature a keynote speaker, two guest speakers and some exhilarating panel sessions featuring some contemporary professionals in the Nigerian brand and marketing industry.
 
To deliver the keynote paper is the Marketing Director of Nigerian Breweries Plc, Mr. Emmanuel Oriakhi while Head, Sustainability at Access Bank, Mrs.Omobolanle Victor-Laniyan and Manager, Brand, Strategy & Communications at Stanbic IBTC, Ms. Rita Akao will feature as guest speakers.
 
The panel sessions would feature Ms. Chioma Mbanugo, Head of Marketing PZ WILMAR; Mr. Abiodun Coker, Team Member Media, UBA; Mrs. Mabel Adeteye, Head, Brand & Marketing Communications, Wema Bank PLC; Mr. Kevin Olumese, Marketing Communications Specialist, and Mr. Adeola Kayode, Head, Brands & Creative Services, 9mobile Nigeria.
 
Others who have confirmed participation are Ms. Aisha Anaekwe, Head, Brands & Comms, Coronation Group; Mrs.  Victoria N’deeUwadoka, Public Relations, Public Affairs & Sustainability Lead, Nestle Nigeria Plc; Mr. Samson Adeoye, Public Relations Manager, Airtel Nigeria; Mrs. Oluwatosin Odiagbe, Marketing Manager, Simba Solar and Ms. Arinola Shobande, Head of Marketing, Showmax.

According to the Convener, The Industry Summit,GoddieOfose, “This year summit is focusing on sustainable marketing, which is a purpose-driven practice that works to orientate businesses, brands and society towards a sustainable future, thereby influencing appropriate awareness, aspiration, adoption and action across economic and sociocultural systems by taking necessary accountability for its impacts and opportunities.”
 
The summit is a two-pronged event that is a summit and awards (The Industry Awards 5.0).
He said: “In today’s ever-evolving world, debating whether to incorporate sustainability into your business strategy is no longer an option. Considering a values-driven approach when developing business strategies can be vital to long-term success.”

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