As part of efforts to offer exciting choices and deepen consumer affinity, Terra Seasoning Cube recently unveiled its Jollof and Shrimp seasoning cubes.
The new variants introduced earlier this year would join the already existing Beef and Chicken seasoning cube variants to cater to the flavour preferences of a wider spectrum of consumers.
The resolve to continually excite the market with value-adding varieties prompted the introduction of these variants that started with the introduction of Beef and Chicken flavour.
Other variants like shrimp and Jollof have since followed to cater to the needs of the different segments of the market that are particular about specific flavours they want to experience in their meals.
The introduction of the Jollof seasoning cube was in response to the demands of jollof rice lovers craving the smoky, bottom-pot aroma and extraordinary taste of their favourite delicacy at parties or home, the company said in a statement.
Terra Jollof seasoning cube is a complete Jollof seasoning that contains key Jollof ingredients like onion, pepper, thyme, turmeric and garlic among others for an irresistible smoky bottom pot taste and flavour.
The same thing can be said for the shrimp seasoning cube that satisfies the desire of seafood lovers who crave the taste and aroma of real shrimp for their seafood dishes, especially seafood okra.
TGI Group’s Executive Director, Deepanjan Roy, said the range of choices for Terra seasoning cubes reflects the company’s resolve to always put the interest of its numerous consumers first.
“We are aware of consumer expectations from us. The growing popularity of Terra Seasoning cubes is a result of its exciting variants of chicken, beef, jollof and shrimp offering desired flavour and aroma that perfects your everyday meals” he said.
Chief Marketing Officer, TGI Group, Probal Bhattacharya, believes that the growing acceptance of Terra Seasoning Cubes is largely due to the assortment of quality variants that it has on offer for consumers.
“Beyond the superior flavour and taste that the variants of Terra Seasoning Cubes add to the cooking pots across the country, they cater to a large number of discerning consumers desirous of its unique exciting flavours for their varied meals,” he added.
