Three Crowns has announced the sixth edition of its Three Crowns Fitness Campaign, tagged “EveryBody Is Welcome.”
The 30 days fitness campaign was established in 2016 as a platform to encourage every Nigerian, especially mothers to live healthy lifestyles by cultivating healthy habits. It continues to help mums keep fit, while emphasising the importance of a healthy lifestyle.
Speaking on the campaign idea for 2022, the Marketing Manager, Three Crowns, Gloria Jacobs, noted that the theme of the campaign is a word play and an intended pun to attract the shape, form and size of men and women.
She said this is to ensure inclusiveness and position the brand as a cheerleader that motivates people as they work towards achieving their body goals and sound health.
Jacob said through the campaign, the firm intends to engage consumers with daily routines using unconventional work out tools to grow fitness in exciting ways.
According to her, the campaign will run from March 7 to April 8 and will feature daily exercise videos tailored to suit different fitness levels, including the Newbie (Beginners level), Wannabe (Standard level) and Pro (Advanced level), based on participants exercise thresholds.
She said these videos will be deployed across Three Crowns digital platforms and social media, while consumers are expected to recreate same; repost on their social media handles and tag the handle @3crownsmilk using the hashtag #TC30DaysFitnessChallenge. Similarly, they can also share their videos directly on the WhatsApp and Telegram coaching groups.
Interested participants can sign up for the sessions via the Three Crowns website – www.femininelounge.com/threecrowns-fitness-challenge. They can also join dedicated WhatsApp and Telegram groups for the campaign.
Following the daily routines, participants will be sent meal plans, which will further help them to stay in check as they keep fit and stay healthy.
For the duration of the campaign, Saturday sessions will feature different cardio dance exercises online across the brands social media pages and it will be streamed real time. These sessions will be anchored by Shedams (Creator of Nigeria’s first Weight Loss Reality TV Show – The Fastest Shedder) and other fitness influencers.
Also, participants will engage in different mini-workout challenges like Speed Bounce, for a chance to win amazing prizes.
