TikTok has taken the world by storm in recent years with its catchy dances, short-form videos and creative content. The platform is a global sensation and has captivated millions of people worldwide. TikTok was launched in 2017, and now it is one of the most popular social media apps as well as one of the trendiest. As the platform has benefited from a heightened popularity, many businesses have considered TikTok an advertising channel. This was an excellent idea, which can be proved by numerous factors, including the #TikTokMadeMeBuyIt, having over 37.1 billion views.

Let’s discover more about the unstoppable power of TikTok.

The TikTok effect

TikTok’s influence is undeniable and can be seen in each part of our lives. The impact of TikTok is so big that even those who are not that familiar with the app have surely felt its presence in the offline world. Probably, you have visited a book store that has been arranged in a way seen on TikTok. Back in 2021, you might have found yourself in trouble if you wanted to find feta cheese at a local supermarket, as a popular “feta pasta” was considered responsible for a global shortage of the product. A lot of people wanted to recreate the famous recipe discovered on the platform, but only the lucky ones succeeded in trying it, as the demand was very big in that period.

From books and feta cheese to cleaning products and eye creams, TikTok has the power to make every product look cool. While the app is famous for its viral dance routines and comedy skits, TikTok also has a strong consumerism element. In-depth product reviews and clothing hauls amass thousands of likes and millions of views, and this online engagement translates directly into real-life sales. This is why TikTok has the ability to propel an organization to record-breaking sales. Over the years, there have been many happy cases when businesses have grown tremendously with the help of TikTok. For example, Little Moons, a trendy mochi ball company, has increased its sales up to 700% in the UK market in just one week after its video went viral.

In this ever-changing business landscape, viral videos represent a huge opportunity as views translate into sales, and sales lead to success. So, businesses can’t dismiss the importance of TikTok, as the app is here to stay. Anyone who will harness the power of TikTok will have immediate and plentiful rewards.

4 in 10 users purchase a product after seeing it on TikTok

TikTok has transformed the consumer journey of people from all around the world. Now, users are greatly influenced by an ecosystem of engagement that sparks a lot of action and drives sales. The platform combines eCommerce with entertainment to create an active community and new shopping trends. Both large and small businesses have witnessed the powerful impact of TikTok, which can make an ordinary product a must-have item, and thus, the products can virtually fly off the shelves.

#TikTokMadeMeBuyIt: What is with this trend?

The #TikTokMadeMeBuyIt trend refers to users on the app who discover and buy products after saying them in the videos posted by other people. The hashtag has gained billions of views and is fueling major sales. The products purchased the most are makeup and skincare products, home improvement items and crafting materials. Businesses from all over the world have taken advantage of this trend to promote their products. The hashtag dominates the app and helps brands that want to increase their sales and drive more traffic to their page. This can also be done with the services from TikCeleb, which will make anyone benefit from a bigger popularity.

The psychology behind the hashtag phenomenon

Positive feelings

Social psychology contains a fundamental principle, the reciprocity one, which states that you give to other people what you receive from them. In a business and consumer scenario, if an enterprise does something nice for the audience, this will translate into better sales. But, sometimes, things are even simpler, as igniting positive feelings can be enough for some consumers to buy a product or a service. TikTok is a funny app that makes people feel happier, and this happiness can translate into better sales.

Knowledge gap

The information gap theory has proven that you can go the extra mile to learn more about those subjects you are interested in, especially if you don’t know many details about them. For example, if you were interested in beauty products, you could want to learn about the ingredients these items contain. And luckily, 46% of the users from TikTok see this app as the perfect place to find information.

The #TikTokMadeMeBuyIt also functions on this characteristic, as creators made these videos so that users will pick valuable information from them.

Collective recommendations

Another reason for the hashtag’s popularity is the social proof principle, which explains why it has grown tremendously. This theory shows that you will always be more likely to trust products’ authenticity if real people can attest to them. Fortunately, TikTok is the perfect playground for self-expression and creativity, and each user can share their interest. The #TikTokMadeMeBuyIt gives something valuable to people, as it can solve a problem that users look for solutions.

Plus, genuine product reviews will always connect people, as if individuals feel that a brand is authentic, they will want to try a specific product.

The power of TikTok

TikTok has a great influence over people from all over the globe. This is why, the #TikTokMadeMeBuyIt will continue to make waves online and lead to more sales. The hashtag has brought advantages both to users and businesses. With its help, individuals discover life-changing and simple solutions and products, while companies can increase their profits and sales.

Social media apps like TikTok are a great resource for promoting products or advocacies, reaching new target audiences, and generating revenue.

Are you ready to leverage the power of TikTok?