An underwriting firm, Leadway Group, said it has unified non-banking financial products and services of its subsidiaries through the ‘Leadway One campaign.’
The new awareness is the group’s affirmation of its capacity to be a one-stop destination for a potpourri of non-banking financial services, including insurance, pension management, trust services, investment offerings and health management offerings from its associate companies, such as Leadway Assurance, Leadway Pensure PFA, Leadway Capital and Trust, Leadway Health and Leadway Asset Management.
The Group’s Chief Marketing Officer, Leadway, Olusakin Labeodan, said the drive was a testament to the firm’s superior products and services that fuel its unwavering commitment to providing comprehensive, yet simplified, convenient, and accessible non-banking financial solutions for customers.
With this campaign, he said: “We demonstrate an exquisite exhibition of the rich offerings across our group, opening doors to unparalleled synergy, wealth creation tools, risk and asset management, health and well-being solutions. These unified offerings amplify the ability to safeguard financial security, enhance well-being, and support individuals and businesses at every stage of their life and enterprise journey.
“Through this campaign, we seize the opportunity to express the capacity to offer Nigerians revolutionary market innovations, delivering unparalleled value under a well-curated cross-subsidiaries offering. We are doubling down on our affirmation that we are open to growing customers – individuals, families, businesses, and corporates alike, to a world of more opportunities, all in one place.”
