Introducing The #HeinekenLFDW Inaugural Autumn/Winter Presentation
#HeinekenLFDW (Heineken Lagos Fashion and Design Week), is collaborating with Red Door Gallery to debut its announce its inaugural new season Presentation at Red Door Gallery, from 30th March – 2nd April 2017.
This move is in line with the global fashion calendar and gives designers featured the opportunity to maximise the opportuinities provided by the platform. It also speaks to African designers who are already creating collections for both traditional fashion seasons of Spring/Summer and Autumn/Winter and are seeking a global audience and customer base for their brands.
The Presentation series is titled ‘Identity’ and features nine designers who have contributed to the discussions around identity, modernity, heritage and self-expression in their work. Each designer will be designated a space, one in which they can distill these and other themes further, engage directly with guests, be they buyers or editors and most pertinently, present their Autumn/Winter 2017 Collections. Designers featured include AAKS, Gozel Green, Kelechi Odu, Lisa Folawiyo, Maki Oh, Orange Culture, Post Imperial, Ré and Shem Paronelli.
Collaborating with Red Door Gallery was instinctive as the fine art gallery is committed to curating and championing the very best of African creativity. This only buttresses the relationship between fashion as both are visual mediums in which mood, message and beauty are related via forms, be they worn or displayed. The gallery space will also allow for the intimacy associated with presentations, and guests will relate with each collection in an installation format.
Speaking about the forthcoming event #HeinekenLFDW Executive Director & Founder, Omoyemi Akerele said: “The team at #HeinekenLFDW and our partners, Red Door Gallery and FETS Wallet are super excited! From the outset our aim has been to create visually dynamic events and commercially profitable opportunities for designers in Nigeria and across Africa. Expanding to reflect the bi-annual fashion calendar, but in a deliberately organic manner via this Autumn/Winter presentation season at Red Door is really exciting.”
Guardian Life is an official partner of the HeinekenLFDW Autumn/Winter Presentation
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